Over 90% of financial decision are made with emotion instead of logic. Yet many financial tools focus only on logic. We see a future where financial advice can incorporate emotional realities, and create a more stable investing experience.
Our unique tool uses Word Association to measure what financial tools cannot: unconscious emotion. This acts as a starting point for a conversation around risk and money, yielding deeper relationships and awareness around hidden bias.
A Word Association assessment with dashboard and action items has already been built. Future projects include a voice centered phone app and an opt-in for biometrics. With applications in business, academia, and beyond, the future is Deep.
Marie-Louise von Franz
