- Around the same time, psychoanalyst Leon Petchkovsky performed Jung's Word Association test on 12 subjects under fMRI conditions, showing Jung's words had a high probability of causing neurological reactions. From the study abstract:
- The results speak for themselves: certain words trigger a measurable neurological response that is involuntary. Understanding which words spark a reaction is a window into the mind. Despite this, Word Association is still rarely used.
In the USA an Opportunity is Emerging
- With the Great Wealth Transfer right around the corner, a new generation is coming into money. They are shying away from traditional financial approaches and products.
- They want a way to meaningfully engage with financial topics, this is evidenced by the growing field of Financial Therapy. The flashy world of products and profits is not where their heart is.
- Financial wellness is becoming a part of holistic health, and opportunities exist for technology to be incorporated into this personal journey, injecting soul into a world of numbers.
- By analyzing someone's involuntary reactions to financial trigger words, our tool offers a way for new investors to engage with money in new ways.