Dive Deeper

A Vision in Zurich

Zurich, Switzerland is both the headquarters for Jungian psychology and a global financial hub. These communities have coexisted for decades, but there has been little commercial collaboration.

Our founder, Tom Haladner, has connections in both worlds. While working on a diploma at ISAP in Zurich, he saw an opportunity for practical and constructive cooperation between the spheres.

The vision has always remained the same: bring Jungian Word Association into the world of technology for an array of business applications; from enhancing empathy to building better teams.

Around the same time, psychoanalyst Leon Petchkovsky performed Jung's Word Association test on 12 subjects under fMRI conditions, showing Jung's words had a high probability of causing neurological reactions. From the study abstract:

The results speak for themselves: certain words trigger a measurable neurological response that is involuntary. Understanding which words spark a reaction is a window into the mind. Despite this, Word Association is still rarely used.

With the Great Wealth Transfer right around the corner, a new generation is coming into money. They are shying away from traditional financial approaches and products.
They want a way to meaningfully engage with financial topics, this is evidenced by the growing field of Financial Therapy. The flashy world of investing is not where their heart is.
Financial wellness is becoming a part of holistic health, and opportunities exist for technology to be incorporated into this personal journey, injecting soul into a world of numbers.
By analyzing someone's involuntary reactions to financial trigger words, our tool offers a way for new investors to engage with money in new ways.